1. Network using your established personal connections
This is not the time to be shy, not the time to be disciplined and withdrawn, not the time to be courteous! This is the time to make yourself heard, to be loud and obnoxious, to be relentless, untiring, persistent, this is the time to be pushy, pushy, pushy. Squeaky wheel gets the oil! Talk to anyone who will listen more than 2 seconds and give them your "elevator pitch".
Write an "elevator speech", meaning a one-minute talk to introduce yourself, who you are, why you are good, and what you have to offer to an employer and what you are looking for. Practice the elevator speech and use it whenever you can, it will become easier and easier.
What is the elevator pitch? Here is an example: "Experienced, Board-certified obstetrician-gynecologist with Yale training and multilingual skills – including fluent Spanish – seeking new practice opportunity in Boston to be closer to family. I have an active Massachusetts license and am available in 3 months."
The elevator pitch is a short introduction to what you have to offer, what you can do for others. You say who who are, what you do, what you excel in and how you are different and better than others. You can end with a call to action, such as "and I can start in one month"
There are several website and even books that spell out how to write the elevator pitch.
Print a business card (if you have Microsoft Publisher or something similar) or have someone print a business card with your phone number, fax number and your email address. Always carry it with you. Hand out this business card with your contact information as often as if possible. You could consider printing your elevator pitch on this card as well.
Start to network with your residency program director. It is part of his or her job to help you find a job. Then ask every single one of your attendings. Ask them if they know anybody who is looking or anybody with a practice you might like, or anybody wher you would fit in based on your personality and preferences. Try to find out if there are any former alumni of your residency program in the area where you are searching. Having gone through the same residency makes you sympathetic to a doctor and gives you a psychological "foot in the door".
Ask your parents and grandparents and your in-laws to contact their primary care doctors, their cardiologists, their orthopedists etc. See if the doctors of your family know of a very busy attending that might need help, might need a new associate, that might have plans to expand his or her practice. Just following this recommendation I got two great referrals in no time exactly where I wanted it and with almost no effort. One of them of one of the best job offers I ever had.
Call your friends from medical school to see if they are in apposition to hire you or if their practices or departments are searching – you would have an automatic contact reference. Ask distant relatives you have not talked to for 6 years to inquire at their doctors offices - and even speak to your present acquaintances.
Tell them what you are looking for, where you want to be and what kind of practice you would like to join (you already have decided and formulated this after reading the first paragraph). Don’t make it too exclusive, or you will be left without a job and don’t be too flexible, because you will be abused by someone who just wants to earn money off your sweat.
You could also try to get contacts through social networking websites such as Friendster or Orkut! There are no limits. Think Guerrilla Marketing.
If you do not know what guerrilla marketing is, read the classic book by Jay Levinson "Guerilla Marketing". He wrote and co-wrote a whole series of guerilla marketing books, including "Guerilla Marketiing for Job Seekers". The best book on job searching is still "What color is your parachute?". Read that if you have time, if it interests you or if you forsee a long search. Reading one of the Guerilla Marketing books will spark numerous creative ideas, these books are very inspiring and you will have read a marketing classic. Marketing will come in very handy in your practice later.
Mark Granovetter writes in "Getting a Job" that 56 percent of his subjects found their jobs through a "weak tie" personal connection. 83 percent of those who used a personal contact to get a job saw that contact "occasionally" or "rarely." It seems that acquaintances are more important than friends in obtaining employment adn you need to network with acquaintances and rely on the sympathy of relative strangers to find a job.
2. Actively contact the hospitals and their Ob/Gyn departments in your target area.
You can find all hospitals by going to MedLinePlus, then to Directories, then to American Hospital Association. There you can find hospitals by name, zip code and city. There are several other hospital directories you can search and you will find most of them in the following link This is Pam Pohly's list of hospitals and directories. AmericanHospitals.com - locate hospitals by region
American Hospital Directory - locate hospitals by region
Global MedNet - locate hospitals by region
Hospitals & Hospital System Websites - listing of selected hospitals
Hospital Web - find hospital web pages
JCAHO Directory of Healthcare Organizations - find accredited providers & listings of services
MedHunt - search for hospitals, provided by HON Foundation
Mental Health Centers - database of centers nationally
Pam Pohly was a consultant before becoming a recruiter, which may explain why her website has so much useful information. There is a very inexpensive hospital directory for downloading for $97 at Doctorlistpro.com. If you plan to search hospital data a lot, it may be worth buying it.
Once you have the hospital contact data, call the hospital and ask for the Physician Relations person, Physician Liaison or the Network Development person. Ask for the phone, fax and email.
Obviously you can also check the hospital’s website. The following link is a fairly complete and reliable list of hospital websites:
http://neuro-www2.mgh.harvard.edu/hospitalwebusa.html
The usual list providers, e.g. InfoUSA all have lists of hospitals with more or less detail. The advantage of InfoUSA is their reasonable prices. And the fact that you can buy exactly as many or as few addresses as you need. You essentially only need the address of the administrative offices, and then address your inquiry letter to "Physician Liaison / Network Development"Sometimes recruiter ads mention things such as "affiliated with newly renovated 301 bed hospital in Southern Texas". Once you know where to find the detailed information about hospitals, you can locate this 301-bed hospital easily and contact them directly.
While contacting hospitals and their departments you will encounter two opposite biases:
First bias: The doctors in your specialty will tell you: “There is no need here, we are all set here, we have too many doctors already, 10 years ago we were 5, now we are 13, it may look like a nice place to live, but believe me, it is a problematic place to practice! Why do you not look 100 miles further north or south, east or west, it’s much easier there, I happen to know someone there who is looking yadayadayada”. They obviously do not want more competition and are more or less openly trying to discourage you from coming. If they really wanted more physicians, they would already be hiring themselves!
This is course does not mean that you do not have a chance. The local doctors maybe older, maybe all male, may not be that popular anymore, may have some political pressure against them and in reality you may have a pretty good chance of being successful in that particular community.
Second bias, quite opposite to the first bias: The hospital administration is always very enthusiastic and encouraging – they always need more people, there always seems to be room for one or even two or three more, “Yes, there clearly is a need, there is an opportunity, you will do well etc, etc, blah, blah. We can help you with this and that, with everything actually (except a salary of course, except with any money at all, the help usually stops at non-material things, and routinely the Stark rules are cited as a excuse). In fact they might be able to help you a lot with marketing, by providing information about the community, giving you lists of fellow doctors of other specialties, give you background info on the service area of the hospital etc. But the hospital does not care at all (!!) how much money you make, or if you make any money at all. Deep down they do not care if you are successful or not. They have in mind that every new doc means another warm body attracting more business to the hospital. Every new doc means more admissions to the hospital floors… and therefore much needed cash in their coffers.
The medical director often stands somewhere in between these two opposites, and it is often someone specially hired for that position (retired, semi-retired handicapped, working part time etc) and therefore frequently the best source of information. Medical directors usually are more neutral. So talk to the medical director and try to get crucial information: how busy are the docs in your field, how is the population growing, which areas in town or in the county are growing and developing, which segment of the population is developing, are people moving in or out of the area, how is the industry doing? Are offices and factories closing or are companies flocking to town to open new ones? Real estate prices going up or down? That means people are coming into the area or are leaving the area…What does the future look like in the area? Then get the names and addresses of the practices affiliated with the hospital and the names and addresses of the practices that are looking or might be looking and contact them directly by sending them you cover letter and CV.
3. And, finally, here is the most successful and least published method. Loved by those who use it, despised by recruiters. This is the very best way of getting any job anywhere, even in the very best, most attractive, most competitive locations.
Direct Mailing and Broadcast Faxing of your cover letter and CV!
This is the most direct way of presenting your cover letter and CV to as many doctors as you want in exactly the area where you want to be.
You buy the names, addresses, phone and fax numbers of all the colleagues you might work for and send them a letter, send them a fax or give them a call. Calling takes a lot of time, I therefore recommend mailing or faxing. The big difference that makes all this easy and feasible is the Internet with unparalleled access to databases and Internet faxing. Something that was extremely time consuming 10 years ago, is now a snap. Applying to 400 physicians is now literally a project for one single weekend.
Buy the addresses, buy the contact data:
The sources for buying physician addresses and contact information, fax numbers, email addresses and numerous data about the practices are:
InfoUSA.com. This is by far the best website / webservice / list provider for our purposes. It does not have a "minimum purchase" of more than $500 as WebMD and SK&A databases, you have direct access to all selection criteria, you do not have to call and talk to any representative, you can do it all online, hassle free. And of course you can call if you need help. This is the best service of all the list providers mentioned here. The website is easy to navigate, intuitive and self explanatory. This is my list provider of choice.
USdata.com
WebMD, they now sell physician lists on a specialized website, and they seem to have very accurate information. Nevertheless, you have to call up in person and they have annoying "minimums" of dollars you have to spend. And they are more expensive and have less addresses than InfoUSA.
MMS, the marketing arm of the American Medical Association, the company that sells lists of their members for profit, so far this service has mainly be used by pharmaceutical companies. Very expensive, and they try to limit your use of the material, e.g you can use it onl yonce or twice - or you have to pay more. Forget them for our purposes.
Doctorlistpro.com, the most affordable list service if you are interested in large quantities. You have to buy in bulk, such as for example all doctors in one specialty $297, all doctors in one state $297, all doctors in all of the US $497, all hospitals in the US $97. Can't beat those prices, this is a lot cheaper then MMSlists. Get these lists before they become illegal or go out of business!
"The List Company", I have seen them on the internet, but have not tried them.
"SK&A databases". They are more expensive, somewhere in between the AMA and InfoUSA. They pride themselves to be "very reliable". Is that amrketing fluff or reality?
And numerous other list providers. Melissa Data also seem good.
Dr411 - which I do not recommend, they seem to be simply reselling the data from InfoUSA but are less flexible in their searches.
You can also buy or borrow from someone the American Medical Association book or CD that contains all the addresses of doctors in the US. The CD costs about $1100 and does not allow downloading and exporting of the data into a database. Who knows, maybe you know someone, who knows someone who has the disk and would be willing to loan it to you for a weekend? The AMA is very big on restricting the use of their databases. They want to be sure to squeeze the maximum profit out of your good name. In that context I should mention “Address Grabber” and “List Grabber”, 2 most interesting programs described below. You should know what these two programs can do.
You can get these data from Web MD on CD for $300+ for each metro area. A much more economical solution is to buy the booklets that WebMD sells for $18 for each Metro area that contain ALL physician names, addresses and telephone numbers. You will have to buy a second booklet for the same area to obtain the fax numbers. The fax booklet will also cost you $18. Over all a lot cheaper than buying the electronic lists, but you will have to type in th addresses if you ant to use them on a large scale. I have used the booklets from WebMD only to confirm my database that I purchased from InfoUSA. In late 2006 Web MD recently has started an online service to market their address lists - as mentioend above. The website looks very nice and professional. Take a look at it, I have not tried it, but the data are very reliable.
You should be familiar with a software program called “Address Grabber”. This is a very nifty tool to collect addresses, names, phone numbers from any electronic sources and insert them into your lists! It sells on the net as a download for $70. It allows you to “grab” and capture any address you see on your screen from any website, from any source with a single click. Very cool! If you can see it on your screen, you can transfer it to your database! Digest that fro a moment! You can produce your own lists!
You highlight the address you want to grab on the Internet or in Word or in other software...and then transfer all that information into a contact manager such as Outlook or ACT! With a just a single click. The info will appear like magic in the correct place, address in address field, name in name field, fax in fax field etc. Very handy. It is well worth the money if you search for a job in a difficult metro area and have to harvest addresses from the yellow pages, from WebMD etc. Obviously it is good for many other things, such as building address databases for referrals, fund raising, other mailings etc. There is a more advanced version of this technology called “ListGrabber” which imports not only a single address, but a whole page of addresses, a "list", hence the name Listgrabber, all at once, with just one click. It costs over $250 and most likely it will not pay off if you are a single physician looking for a job. But it is good to know that it exists, you never know...If you are an employer with repeated need for recruitment data, this is the tool for you.
Go to InfoUSA.com, which is the easiest to use. Once you are on the website, look in the center, go down and click on: "Doctors, Dentists and other medical lists". In the window that opens click on "Physicians and Surgeons Database" then check the specialties you are interested in, e.g "Obstetrics and Gynecology" and then, further down, check "office based". On the following page uncheck the specialties you are not interested in contacting, e.g. MFM, critical care obstetrics etc. On the next page, click on "select all members in office". Do not check the "fax number" box, since this will exclude doctors that have not listed a fax number. You want all the names and addresses and phone numbers! On the next page you can select the geographic area, whihc can be the whole country or just one zip code, or a radius of 500 miles around an address or just 10 miles. For example: you would like to join a practice within 15 miles of your parents home. Enter the address of your parents and select "20 miles". on the following page, leave everything unchecked, since it would only reduce your list. Then you get to review the list. Sould the list be too large, then choose a smaller geographic selection, or select by age or gender etc. Of course, you can also increase your list this way.
Once you are there, go to “physician lists”, and then follow the simple steps to select the doctors you want to contact. The price is 50 cents per address. Beats having to type it yourself. Info USA is the database which the other addresses and list providers get their data from. So, go to the source. InfoUSA will email you a list in CSV format, which you can import into Microsoft Outlook, Win Fax, Act, Excel or any “Contact Manager”. I would keep the original untouched in a safe place and import the data into your application of choice.
The following step is not absolutely necessary, but might increase the accuracy: InfoUSA's data come from the Thompson and Thompson, the company that publishes the PDR. When you receive a PDR (for free), they ask you to fill out a survey which contains the information "necessary to mail you the PDR for free the following year". So, you exchange a “free PDR” for your information. The Thompson and Thompson collects a number of data on this survey including how many patients you see a week, how many prescriptions you write a week, your medical school and year of graduation, your hobbies, such as travel, boating, fishing, skiing etc etc as well as the name of the office manager and contact person in your practice. The initial reason to collect these data was to sell them to the pharmaceutical reps, to allow them to target you better, to have an easier time to shmooze their way into your practice, and it is easy to see why. When you buy addresses from InfoUSA, you get these exact data back. Nothing more, nothing less. Considering the way these data are collected you have to weight that they are mostly self reported, they may be incomplete – maybe the boss of a practice does not care about filling out questionnaires or delegates it or does not use a PDR….
In one sample that I looked at closely, I had about 15% errors. Therefore, please take an afternoon and call all offices and or doctors and confirm the tel. and fax numbers. “this is Dr. xxx, I am new to the area and I am putting together my list doctors that I use for referrals” (who would say no to that?) or “I would like to send Doctor… a fax, could you please confirm the fax number” You may also look on hospital websites or HMO websites to confirm the data. Or you can check on the State Board of Registration, or Licensure or… however they call it. You may also check the yellow pages. Colleagues pay quite a bit for listings in the yellow pages, so they make sure that the listings are right! Be careful, hospital websites and physician directories are often outdated. At least discrepancies would raise a flag. You can also buy “the little blue book” for addresses and phone numbers and “the little Yellow book” for fax numbers of doctors. Since this is in book form, you can only use it as a confirmation. Unless you buy software for about $60 that converts lists into data that can be transferred into databases, meaning this software recognizes which is the first and last name, street address, zip code etc. May be worth the expense.
Then you write your cover letter in WinWord. Then go to the Mail Merge function. You find this under “Tools”, then “Letters and Mailings”, then Mail Merge. Follow the instructions WinWord gives you step by step. You write the master document, then insert the merge fields, then open the database and…merge. You can easily see and manage the merged letters with the “merge toolbar”, which you have to open.
Then you print out all the 100 or 200 or 300 letters on white or off white or cream 24 lb paper.
Then you get 100 or 200 or 300 copies of your CV done by you local Staples, Office Max etc.
Then you choose white or clear Avery labels at Staples or Office Max for the address and for the “sender” information (that is your address). WinWord knows how to precisely deal with the size of these labels. You enter the number of the Avery label and Winword knows the size and formats the address information exactly for the label. Magic! Then you print the labels using the Mail merge function again. You then fold and stuff the letters in envelopes, have the envelope weighed at the post office, buy the correct stamps and stick them on. You drop all 300, 500 or 1000 letters off at the post office and Voila! Mass mailing. You almost have the job. Just don't ruin the interview!
There is a company that does all the hard work of the mass mailing for you: ‘TheDoctorJob.com”. Go to their website and read and browse. Here are some quotes: “We help more physicians find jobs than any recruiter or job board in the country, and the reason is simple: we work for you, not for the employer. Unlike a recruiter, we won't try to force you to work in a rural area. Most of our clients find jobs in their first geographic choice, and we can help you find a great job in any metropolitan area in the country. 99% of our clients find jobs, and we guarantee that you'll find a job or get your money back. Visit our website at http://www.thedoctorjob.com" or call us to talk about our services and get a price quote. You will find a job with The Doctor Job. We guarantee it.”
They charge about $1, 50 to $2, 00 for each letter sent, but this is not too much. For that amount they review your letter and CV, maybe improve it, they get the names, addresses etc, they merge the letters, print them and send them to you. You have to sign them, to stuff them into the envelops and to put stamps on them, which costs money at 39 -63 cents a stamp. The service provided by “The Doctor Job” is very reasonably priced at $ 2000 – $3500. If that is too expensive for you, do it yourself. I did the mass mailing and faxing myself, and it cost about $1000, but it was a lot of work. I did never regret it though.
There is another company that provides this service since late 2006: Doccafe.com, a website founded and run by a former in-house physician recruiter and a lawyer. Not bad overall, but they still live off recruiter ads...
5. Mass Faxing:
You buy the addresses from Info USA or WebMD, have your CV and cover letter (re)written by Quintessential, add a signature image at the bottom of the fax and then fax it to 10, 50, 100 or 1000 colleagues using JBlast.
Step by step: You get the fax numbers from the same list sources. You use the same cover letter and CV. You can either sit at home or at the office fax machine and manually fax the hundred or two hundred cover letters and CV copies. You can buy a computer program that does the mass faxing for you. I have not tried it, but I believe a combination of the contact manager "ACT!" and "Winfax" does it for you - but Winfax is not being sold anymore end of 2006. Ask you computer consultant / neighborhood geek or nerd or Geek Squad member to set up a system for you.
You can mass fax using an Internet service provider called www.j2.com, who offers a fax broadcast service called Jblast. Jblast is great, since it is easy to operate and offers a Mail Merge function that works just like Mail Merge in MS Word. And is very reasonably priced. You can use your Word document and your CSV address and fax number list or your Excel address/fax number list.
I recommend using an Internet faxing service anyway, since you can get a personal fax number with an area code of your choice - yes an area code anywhere in the USA - and you can switch it at any time. Now you have a fax number that you can print on your CV. The advantage is that this fax number will follow you after you move and after you leave residency. This fax number is as portable as your yahoo, hotmail or Gmail email address. This is an advantage because employer can send you faxes even after you have moved away and still find you. Maybe this is the way you will hear about your dream job!
Important! Add a signature at the bottom of your fax. It makes it look a lot better, more realistic, more credible. I wrote my signature on a tablet computer, saved it as a file, emailed myself the file and pasted it into my word document between the "Sincerely" and my name at the bottom - voila!
Even more important! Be clear about the laws and regulations in your state concerning faxes. You may be breaking rules against spam faxing and unsolicited faxing and it might cost you! Be careful and be informed! Although I doubt that a colleague will file a claim against you for simply sending a job application, you never know - it takes only one...
6. Follow up!
Believe it or not, your application is not that special! Yes, it may get lost, neglected, forgotten in the daily rush, put at the bottom of a pile, or it may just get thrown away since the owner had a bad, fight with the spouse etc. It therefore is a good idea to fax the same letter and CV or a slightly different, maybe shorter version - about 2 weeks later. Keep your cover letter and CV in front of your potential employers!
And of course, you could call the most interesting practices and ask to speak to the doctors. Always leave message that you called with your call back number. This is not the time to be shy! Squeaky wheel gets the oil.
Should you not get the right practice during the first mailing campaign, then try to mail to a larger group, let's say a wider area. Include one or two or three more counties, or a few more zip codes. Are you sure that your CV is optimized? Is it really written by a professional? Have you made sure that Your letter arrives on Tuesday or Wednesday, when it has the highest chances of getting read?
Or just try the same list again, who knows. Maybe this time they will actually open the envelope, maybe the practice situation has changed. Sometimes partners or associates or their husband or wives leave, sometimes people die or suddenly have to retire. So, just try again, I would recommend to repeat this every 4 months. It will work!
Thursday, August 2, 2007
Passive Job Search Methods
“Passive” means you do not actively approach potential employers, but you look on websites and in journals for offers. This is not a very effective strategy, since jobs are usually advertised after the employer has not found anybody by asking around and by informally advertising the position to colleagues, friends, the nearest residency training program etc. A job is advertised months after an employer has been thinking about hiring someone.
You should actively and aggressively approach potential employers and you should reach them BEFORE they ever get to advertise (see below). Nevertheless I recommend using the "passive search" in addition, as a complement to your active search. You never know what you find. Here are the best places to search for job postings on the Internet and in journals. They are the best because they have a large number of offers and a high number of direct-by-employer offers:1.
1. Websites
NTNjobs.com: This website used to be the "ACOG job website" referred to until 2005. It has a large number of direct-from-the-employer ads. The advantage of such ads is that they tell you where it really is; they give you the address of the potential employer instead of the typical obscure recruiter line "near a Midwestern metro area". It is absolutely better to contact employers directly - you save them $ 20,000 as compared to contacting them through a recruiter, and every physician appreciates that. The Jobs are listed in a convenient way: alphabetically by state and location. Candidates post a short profile, but that serves mainly to receive email notifications about new job postings, but don't expect employers to go through that list and contact you....
Practicelink.com. This is a very valuable resource. Here you will find jobs advertised by hospitals and health care systems. Very often these are good jobs in practices and offices. The difference is that on the Practicelink website hospitals are helping practitioners to set up new practices or expand existing practices. Answering these ads will put you in touch with "in-house recruiters" that will pass on your CV and information to the employers / private practices. In-House recruiters do not want to convince you to accept a job in Podunk so that they can get their 20K commission, they do not want to sell you the less desirable jobs. In-house recruiters are commonly employees of the hospital and easy to deal with. When using Practicelink you know exactly where the jobs are and you easily find out who the potential employers are.
HealtheCareers.com, the job board that ACOG officially links to. I am not clear why they switched from NTNjobs, but Healthecareers.com looks "bigger and better" and a bit more flashy and shiny. I can only guess that their deeper pockets contributed to the switch. Healthecareers.com has a good number of direct-from-employer ads. You can access it directly on the web or through the ACOG website by clicking on Careers
PracticeMatch is worth mentioning, since it tells you the direct location of the advertising hospitals and group practices. You will find it here.
Indeed.com surprised me with an easy search method, no need to register (very handy, no remembering a password when you want to return to the site) and quite good results. The results were mainly postings transferred from Practicelink, but also from hospital websites, newspapers, recruiter websites and all sort of other sources, making it a very useful tool. Best of all, you can enter a search and have the results of this search emailed to you daily. This is very similar or identical to Google Alerts! Check on it and see if it works for you.
Besides these two there are several thousand (!) other websites, some of whom even proclaim to be "specialize" in ObGyn, but they rarely are useful. These "job sites" are run by non-physicians, who mostly do not understand much about what we do and what we need and who seem to be in it mostly for the easy money. Very likely you will not find any helpful advice or tips, all you get are the same old recruiter ads...
ObGyncareer.com is a good example of what is wrong with most of these sites. ObGyncareer offers extremely poor advice for job searches - just three flimsy consultant articles with general musings about the future of medicine with close to zero relevance to your personal job search. It was clearly put together in a rush, without any deeper thought and or any participation of physicians. And the goal and business principle is clearly to make money by selling ads to recruiters. As expected, the job offers are almost exclusively posted by recruiters and, to make matters worse, in January 2007, often outdated and over 6 months old. The website is one of about two dozen "Medcareerlab.com network" websites, which looks like someone is trying to get into the recruiter and job website market, again mostly for the money and definitely not out of experience, passion or a true desire to help physicians. Recently, in Jan 2007, this particular website gave up their specialization on ObGyn started to post FP, Anesthesia and other jobs! Whom are they kidding? This is a clear sign of failure. Stay away!
All-purpose websites such as Monster.com, Careerbuilder.com, YahooHotJobs and Craigslist.com are completely and utterly useless. They have no physician postings. All you find is jobs in nursing, postings for medical assistants, lab and radiology techs, transcriptionists etc. The physician marketplace is very specialized, separate from the rest and nobody looking to hire a physician would ever consider posting on general purpose websites.
2. An important stop in your passive job search is to look in widely distributed print publications (throw away journals) such as in
Contemporary Ob/Gyn,
Ob/Gyn Management or Obgmanagement.com,
Ob GynNews or Ob.Gyn.News.com
The green journal also has good ads, but they are a bit expensive for private practices and therefore you will mainly find academic departments and large hospitals advertising.
Some people recommend contacting the local or regional medical societies. Bad advice. They usually have NO IDEA what is going on in the local job market, at least in Boston and Miami where I tried this. It is not part of their job, of their mission. Medical societies are not in close contact with the majority of physicians (they will deny this).
3. Check the websites sites of large hospital chains
such as Humana, Tenet Health, Columbia, UHS, HCA (Hospital Corporation of America). Most of these chains own dozens or hundreds of hospitals and offer jobs on their websites or at least contact information for job seekers. They usually respond quickly and pleasantly. Go to their website, e.g. Tenet Healthcare.com, click on “Career center”, then on “For Physicians”. Fill out the inquiry form, and you will receive answers. You will also find contact information to as many individual hospitals as you want – choose your area. You will be contacted by the physician liaison of the hospital who usually is able to give you a general idea of what is going on in the area and might be able to point you to physicians that are very busy and might be looking or to physicians that are about to retire and might be interested in taking someone in that could continue the practice within a year or two. In areas of need they may even offer you a paid job. Overall, usually a pleasant, if not rewarding experience.
HCA, another large hospital company, owns hundreds of hospitals. They do their own recruiting (in-house recruiters) and/or help their affiliated physicians and groups to hire doctors. In Florida that is Leianne Bellmore, 866-690-3200. You could go to their main website http://www.hcahealthcare.com/ and then click on “Career Opportunities” and then go either to "search job postings" or immediately below HCA Facilities Career Center".
4. Innovative use of the Internet.
Create a Google Alert to help you in your search. Google alerts can be found in your Google account. Should you not have one already, then you need to get one. Get an email account at Gmail.com, then sign in and look for "My account" or "other services". Should Google be your homepage, then go to "more services" and you will find the alerts.An alert is a search that is run automatically for you every day or every week etc. You can for example search for "physician opportunity ObGyn San Diego" and "ObGyn job San Diego" Physician need ObGyn San Diego" etc. You can create as many alerts as you want, then track them over a few days and weeks. Delete the ones that do not yield results, keep the ones that work. Every day you will find the results of these searches in your Gmail inbox. this way I found several excellent hints and tips. Often you find recruiter ads, but you may be able to find who is searching through a recruiter and contact them directly. If you know the city or county well, where you are searching, you can read between the lines of the recruiter ads and often figure out who exactly is advertising. Or, once you know that someone in a certain city, town or county is searching through a recruiter, you can simply mass fax everybody in that city, town or county and you are likely to find the one practice that is advertising through a recruiter. I have done exactly this more than once with good success.
Also, if you have a Google homepage, you can very easily set up a separate tab for job search. Open a new tab and then go to the "add stuff" button and look for "Job search" buttons and gadgets, which are essentially search engines fields that will be on a specific tab of your home page. You can search Indeed.com, one recommendable search engine and others with truly a few clicks. Others that I have on my job search tab are: www.Oodle.com, then http://gjsearch.googlepages.com/ or "Job Search Universe". You can even set up your "own custom search engine" - supposedly, but I do not understand how. Maybe you do.
LinkedIn might be a thought. Try registering and making connections to the area where you are looking. Sometimes connections work in funny ways. I was talking to an accountant of a physician whose practice I was considering buying, when he told me that another ObGYn had suddenly died and that his practice was up for sale. Too late, two other local colleagues had already scooped it up. Maybe LinkedIn or another social networking site may get you where you want to go.
Quote from the Toronto Star, copied from the LinkedIn Press pages: "LinkedIn is free and it’s one of the best networks. First, you join and create a personal profile. Second, you invite all your friends and associates to join. Your network will grow quickly as you recruit members who recruit members. ‘From a job hunter’s standpoint, LinkedIn represents an opportunity of a lifetime to establish a powerful network of influential colleagues and friends,’ says Guerrilla Marketing for Job Hunters by Jay Conrad Levinson and David Perry.” But remember that this is mainly networking in the business world, not in medicine.
Decipher recruiter ads, skip the middleman and contact the employers directly. Recruiters do not tell you where exactly the job is until you have sent them your CV and THEY have presented your CV to the employer. Then they have secured the right to be paid! If they told you where it is, you could just call and get the job. Often solo recruiters or smaller companies describe the location of a practice by inserting text literally copied from the local tourist agency material. For example, Fort Lauderdale is often described as a place with "23 miles of pristine white beaches", a line taken directly from the visitors bureau leaflet.
In February 07 I saw an ad about a "Miami suburb with a Venetian pool with 820,000 gallons of water" - and anybody who has ever taken a tourist tour in Miami has made a stop at the gorgeous Venetian Pool in Coral Gables. If you google the "820,000 gallons" of water, you get Coral Gables and the Venetian Pool. Sometimes it is that easy to find out where the jobs are. So, google those sentences and you will often find out within a few minutes where the jobs are. Then go to the yellow pages, get the phone number of the local hospitals and contact the physician liaison at these hospitals to see who is hiring. Voila! $20,000 saved, and you can hint at this fact during the salary negotiations and maybe get a better salary or moving money, better benefits, etc.
Often, you will read a sentence like "affiliated with a 231 bed hospital". You can find hospitals with number of beds by going to the American Hospital Directory (AHD.com), then clicking on the state and then going down the list until you find a match. You can also go to MedlinePLus, then to the hospital directory. MedlinePlus is a good resource in general for almost all matters related to medicine.
Plase note that this does not work with the ads from CompHealth, a large recruiting company, since they have figured out what Google can do. The most detail you will get on their website is "multispecialty practice in Georgia looking to hire".
You should actively and aggressively approach potential employers and you should reach them BEFORE they ever get to advertise (see below). Nevertheless I recommend using the "passive search" in addition, as a complement to your active search. You never know what you find. Here are the best places to search for job postings on the Internet and in journals. They are the best because they have a large number of offers and a high number of direct-by-employer offers:1.
1. Websites
NTNjobs.com: This website used to be the "ACOG job website" referred to until 2005. It has a large number of direct-from-the-employer ads. The advantage of such ads is that they tell you where it really is; they give you the address of the potential employer instead of the typical obscure recruiter line "near a Midwestern metro area". It is absolutely better to contact employers directly - you save them $ 20,000 as compared to contacting them through a recruiter, and every physician appreciates that. The Jobs are listed in a convenient way: alphabetically by state and location. Candidates post a short profile, but that serves mainly to receive email notifications about new job postings, but don't expect employers to go through that list and contact you....
Practicelink.com. This is a very valuable resource. Here you will find jobs advertised by hospitals and health care systems. Very often these are good jobs in practices and offices. The difference is that on the Practicelink website hospitals are helping practitioners to set up new practices or expand existing practices. Answering these ads will put you in touch with "in-house recruiters" that will pass on your CV and information to the employers / private practices. In-House recruiters do not want to convince you to accept a job in Podunk so that they can get their 20K commission, they do not want to sell you the less desirable jobs. In-house recruiters are commonly employees of the hospital and easy to deal with. When using Practicelink you know exactly where the jobs are and you easily find out who the potential employers are.
HealtheCareers.com, the job board that ACOG officially links to. I am not clear why they switched from NTNjobs, but Healthecareers.com looks "bigger and better" and a bit more flashy and shiny. I can only guess that their deeper pockets contributed to the switch. Healthecareers.com has a good number of direct-from-employer ads. You can access it directly on the web or through the ACOG website by clicking on Careers
PracticeMatch is worth mentioning, since it tells you the direct location of the advertising hospitals and group practices. You will find it here.
Indeed.com surprised me with an easy search method, no need to register (very handy, no remembering a password when you want to return to the site) and quite good results. The results were mainly postings transferred from Practicelink, but also from hospital websites, newspapers, recruiter websites and all sort of other sources, making it a very useful tool. Best of all, you can enter a search and have the results of this search emailed to you daily. This is very similar or identical to Google Alerts! Check on it and see if it works for you.
Besides these two there are several thousand (!) other websites, some of whom even proclaim to be "specialize" in ObGyn, but they rarely are useful. These "job sites" are run by non-physicians, who mostly do not understand much about what we do and what we need and who seem to be in it mostly for the easy money. Very likely you will not find any helpful advice or tips, all you get are the same old recruiter ads...
ObGyncareer.com is a good example of what is wrong with most of these sites. ObGyncareer offers extremely poor advice for job searches - just three flimsy consultant articles with general musings about the future of medicine with close to zero relevance to your personal job search. It was clearly put together in a rush, without any deeper thought and or any participation of physicians. And the goal and business principle is clearly to make money by selling ads to recruiters. As expected, the job offers are almost exclusively posted by recruiters and, to make matters worse, in January 2007, often outdated and over 6 months old. The website is one of about two dozen "Medcareerlab.com network" websites, which looks like someone is trying to get into the recruiter and job website market, again mostly for the money and definitely not out of experience, passion or a true desire to help physicians. Recently, in Jan 2007, this particular website gave up their specialization on ObGyn started to post FP, Anesthesia and other jobs! Whom are they kidding? This is a clear sign of failure. Stay away!
All-purpose websites such as Monster.com, Careerbuilder.com, YahooHotJobs and Craigslist.com are completely and utterly useless. They have no physician postings. All you find is jobs in nursing, postings for medical assistants, lab and radiology techs, transcriptionists etc. The physician marketplace is very specialized, separate from the rest and nobody looking to hire a physician would ever consider posting on general purpose websites.
2. An important stop in your passive job search is to look in widely distributed print publications (throw away journals) such as in
Contemporary Ob/Gyn,
Ob/Gyn Management or Obgmanagement.com,
Ob GynNews or Ob.Gyn.News.com
The green journal also has good ads, but they are a bit expensive for private practices and therefore you will mainly find academic departments and large hospitals advertising.
Some people recommend contacting the local or regional medical societies. Bad advice. They usually have NO IDEA what is going on in the local job market, at least in Boston and Miami where I tried this. It is not part of their job, of their mission. Medical societies are not in close contact with the majority of physicians (they will deny this).
3. Check the websites sites of large hospital chains
such as Humana, Tenet Health, Columbia, UHS, HCA (Hospital Corporation of America). Most of these chains own dozens or hundreds of hospitals and offer jobs on their websites or at least contact information for job seekers. They usually respond quickly and pleasantly. Go to their website, e.g. Tenet Healthcare.com, click on “Career center”, then on “For Physicians”. Fill out the inquiry form, and you will receive answers. You will also find contact information to as many individual hospitals as you want – choose your area. You will be contacted by the physician liaison of the hospital who usually is able to give you a general idea of what is going on in the area and might be able to point you to physicians that are very busy and might be looking or to physicians that are about to retire and might be interested in taking someone in that could continue the practice within a year or two. In areas of need they may even offer you a paid job. Overall, usually a pleasant, if not rewarding experience.
HCA, another large hospital company, owns hundreds of hospitals. They do their own recruiting (in-house recruiters) and/or help their affiliated physicians and groups to hire doctors. In Florida that is Leianne Bellmore, 866-690-3200. You could go to their main website http://www.hcahealthcare.com/ and then click on “Career Opportunities” and then go either to "search job postings" or immediately below HCA Facilities Career Center".
4. Innovative use of the Internet.
Create a Google Alert to help you in your search. Google alerts can be found in your Google account. Should you not have one already, then you need to get one. Get an email account at Gmail.com, then sign in and look for "My account" or "other services". Should Google be your homepage, then go to "more services" and you will find the alerts.An alert is a search that is run automatically for you every day or every week etc. You can for example search for "physician opportunity ObGyn San Diego" and "ObGyn job San Diego" Physician need ObGyn San Diego" etc. You can create as many alerts as you want, then track them over a few days and weeks. Delete the ones that do not yield results, keep the ones that work. Every day you will find the results of these searches in your Gmail inbox. this way I found several excellent hints and tips. Often you find recruiter ads, but you may be able to find who is searching through a recruiter and contact them directly. If you know the city or county well, where you are searching, you can read between the lines of the recruiter ads and often figure out who exactly is advertising. Or, once you know that someone in a certain city, town or county is searching through a recruiter, you can simply mass fax everybody in that city, town or county and you are likely to find the one practice that is advertising through a recruiter. I have done exactly this more than once with good success.
Also, if you have a Google homepage, you can very easily set up a separate tab for job search. Open a new tab and then go to the "add stuff" button and look for "Job search" buttons and gadgets, which are essentially search engines fields that will be on a specific tab of your home page. You can search Indeed.com, one recommendable search engine and others with truly a few clicks. Others that I have on my job search tab are: www.Oodle.com, then http://gjsearch.googlepages.com/ or "Job Search Universe". You can even set up your "own custom search engine" - supposedly, but I do not understand how. Maybe you do.
LinkedIn might be a thought. Try registering and making connections to the area where you are looking. Sometimes connections work in funny ways. I was talking to an accountant of a physician whose practice I was considering buying, when he told me that another ObGYn had suddenly died and that his practice was up for sale. Too late, two other local colleagues had already scooped it up. Maybe LinkedIn or another social networking site may get you where you want to go.
Quote from the Toronto Star, copied from the LinkedIn Press pages: "LinkedIn is free and it’s one of the best networks. First, you join and create a personal profile. Second, you invite all your friends and associates to join. Your network will grow quickly as you recruit members who recruit members. ‘From a job hunter’s standpoint, LinkedIn represents an opportunity of a lifetime to establish a powerful network of influential colleagues and friends,’ says Guerrilla Marketing for Job Hunters by Jay Conrad Levinson and David Perry.” But remember that this is mainly networking in the business world, not in medicine.
Decipher recruiter ads, skip the middleman and contact the employers directly. Recruiters do not tell you where exactly the job is until you have sent them your CV and THEY have presented your CV to the employer. Then they have secured the right to be paid! If they told you where it is, you could just call and get the job. Often solo recruiters or smaller companies describe the location of a practice by inserting text literally copied from the local tourist agency material. For example, Fort Lauderdale is often described as a place with "23 miles of pristine white beaches", a line taken directly from the visitors bureau leaflet.
In February 07 I saw an ad about a "Miami suburb with a Venetian pool with 820,000 gallons of water" - and anybody who has ever taken a tourist tour in Miami has made a stop at the gorgeous Venetian Pool in Coral Gables. If you google the "820,000 gallons" of water, you get Coral Gables and the Venetian Pool. Sometimes it is that easy to find out where the jobs are. So, google those sentences and you will often find out within a few minutes where the jobs are. Then go to the yellow pages, get the phone number of the local hospitals and contact the physician liaison at these hospitals to see who is hiring. Voila! $20,000 saved, and you can hint at this fact during the salary negotiations and maybe get a better salary or moving money, better benefits, etc.
Often, you will read a sentence like "affiliated with a 231 bed hospital". You can find hospitals with number of beds by going to the American Hospital Directory (AHD.com), then clicking on the state and then going down the list until you find a match. You can also go to MedlinePLus, then to the hospital directory. MedlinePlus is a good resource in general for almost all matters related to medicine.
Plase note that this does not work with the ads from CompHealth, a large recruiting company, since they have figured out what Google can do. The most detail you will get on their website is "multispecialty practice in Georgia looking to hire".
Wednesday, August 1, 2007
Physician Recruiters should Tell You about their Limitations!
If one of my patients has a problem that I cannot solve myself, I acknowledge the problem my patient has, and I tell her who can solve it. Then I give her the name, address and telephone number of colleague who can solve it. Anything else would be unacceptable and unethical.
Should recruiters not inform us that they are not able to find jobs in attractive cities or about anywhere where there are more applicants than jobs? They do not. Recruiters are fully aware that jobs are first advertised by word of mouth, then in print media and on the Internet as direct-by-employer ad, and if all this is not successful, months later, a recruiter is called.
Do recruiters refer you to someone else you can find you a job in the area you want, such as in Los Angeles, New York, San Francisco, Atlanta, Miami or Seattle? NO!
Why do we not apply the same kind of ethical standards to physician recruiters that we apply to ourselves?
For several years, every recruiter who has contacted me has heard my request "I want a job in Attractive City only, nowhere else. And only one, just one, single veteran recruiter has ever said, "Listen, a recruiter cannot help you there, we do not get those jobs, you have to do it yourself. Just call all the physician offices yourself". Rather than helping you achieve your career goal, out of a sense of responsibility, recruiters tell you that the good jobs are "not available".
And consequently they try to convince you that you preferred location, the attractive city, is just not right for you! You find this written openly and in subtle ways…Here is one example from the Cejkasearch website: quote start "If you have your heart set on Los Angeles, Miami, New York, San Francisco, or Seattle, join the club. That's the problem: Such highly desirable locations in terms of lifestyle may be highly undesirable from a professional standpoint. Large metropolitan areas are either already swamped with managed care or about to be. And because competition for jobs is intense, practice opportunities are fewer, compensation may be less, and your financial future may be shakier than in less populous locales." quote end
“Highly undesirable from a professional standpoint” Did I read that correctly? Boston (or any other city mentioned above for that matter) is undesirable, even though it has some of the best doctors to talk to, the best CME talks, the best contacts, and referral opportunities? I believe these cities offer the chance to keep up with and practice the best medicine, but then, what would Cejkasearch know about that?
You could also say it this way: "City, where you want to be, not good, countryside, where we have jobs, good!"
On recruiter blogs you will read musings about "what do you (the doctor) really need to be happy, do you really have to be in the big city, could you do with less, could you not live in the countryside?” (dochunterdiary.com). Quite an insult, I certainly do not want anybody telling me what I need or do not need!
This lack of responsibility for a client is what really turned me against recruiters. I find it discouraging that recruiters do not intend to help you, they do not intend to give you advice, and they do not feel any responsibility towards you or your career - no matter what their emails, brochures and websites say. After years of dealing with recruiters I am convinced that they are just interested in making a quick buck.
Here is an enlightening posting on a blog by a former recruiter:
Begin quote:
Before I started my coaching business, I learned the traditional selling process while working in recruiting and sales for a national consulting firm. To say that I am familiar with prospecting would be an understatement. While working there, I burned up the phone lines each day, constantly dialing the phone in search of potential clients. The headset became a permanent fixture on my head as I "smiled and dialed" for dollars and for fresh prospects.
On an average day, I made around 100 phone calls and spent at least 3 hours actually on the phone (time spent dialing the phone or taking a break in between calls didn't count towards my daily activity goal). As part of that routine, I left multitudes of messages, dialed hundreds of wrong numbers and heard the phone slammed down in my ear - all in search of the next prospect, that potential candidate who was ready to hear my shtick about new "practice opportunities."......
Aside from reaching a certain activity goal each day, the purpose of my incessant dialing of the phone was clear. I was on the hunt for a certain number of prospects that could possibly fill the practice opportunities (jobs) our team represented. For any given job, I hoped to find at least 4-5 prospects in hopes that one of them would work out and actually take the job.
If not, then I was back to the drawing board, since my compensation was directly tied to the number of interviews and number of placements (jobs filled) that I could help make happen.
Many days, I often wondered how our firm could do things differently - to better reach the prospects and potential clients in our target market. I knew there had to be a better, more effective (and efficient) way to build relationships with our potential clients. To establish trust and credibility, so that they contacted us when they were ready for our services, instead of us hounding them until they either cried "uncle" or changed their phone number.
Many of us on the team had ideas on how we could improve our sales cycle and produce even better results. No such luck. These suggestions fell on deaf ears, as "management" was not interested in changing the process. Based on their responses, it seemed that the executive team had no interest in actually developing relationships with our candidates and clients. They were focused on the short term - finding as many deals to increase profits today, regardless of the negative backlash it created both within the company and among potential candidates. But that's another story for another time...
This is an excerpt from a posting on the blog of Michael Port "Book yourself solid". It could not be clearer. Fortunately for job seekers, Direct Mail and companies like "TheDoctorJob.com" make it easy for you to get a job just where YOU want it.
Should recruiters not inform us that they are not able to find jobs in attractive cities or about anywhere where there are more applicants than jobs? They do not. Recruiters are fully aware that jobs are first advertised by word of mouth, then in print media and on the Internet as direct-by-employer ad, and if all this is not successful, months later, a recruiter is called.
Do recruiters refer you to someone else you can find you a job in the area you want, such as in Los Angeles, New York, San Francisco, Atlanta, Miami or Seattle? NO!
Why do we not apply the same kind of ethical standards to physician recruiters that we apply to ourselves?
For several years, every recruiter who has contacted me has heard my request "I want a job in Attractive City only, nowhere else. And only one, just one, single veteran recruiter has ever said, "Listen, a recruiter cannot help you there, we do not get those jobs, you have to do it yourself. Just call all the physician offices yourself". Rather than helping you achieve your career goal, out of a sense of responsibility, recruiters tell you that the good jobs are "not available".
And consequently they try to convince you that you preferred location, the attractive city, is just not right for you! You find this written openly and in subtle ways…Here is one example from the Cejkasearch website: quote start "If you have your heart set on Los Angeles, Miami, New York, San Francisco, or Seattle, join the club. That's the problem: Such highly desirable locations in terms of lifestyle may be highly undesirable from a professional standpoint. Large metropolitan areas are either already swamped with managed care or about to be. And because competition for jobs is intense, practice opportunities are fewer, compensation may be less, and your financial future may be shakier than in less populous locales." quote end
“Highly undesirable from a professional standpoint” Did I read that correctly? Boston (or any other city mentioned above for that matter) is undesirable, even though it has some of the best doctors to talk to, the best CME talks, the best contacts, and referral opportunities? I believe these cities offer the chance to keep up with and practice the best medicine, but then, what would Cejkasearch know about that?
You could also say it this way: "City, where you want to be, not good, countryside, where we have jobs, good!"
On recruiter blogs you will read musings about "what do you (the doctor) really need to be happy, do you really have to be in the big city, could you do with less, could you not live in the countryside?” (dochunterdiary.com). Quite an insult, I certainly do not want anybody telling me what I need or do not need!
This lack of responsibility for a client is what really turned me against recruiters. I find it discouraging that recruiters do not intend to help you, they do not intend to give you advice, and they do not feel any responsibility towards you or your career - no matter what their emails, brochures and websites say. After years of dealing with recruiters I am convinced that they are just interested in making a quick buck.
Here is an enlightening posting on a blog by a former recruiter:
Begin quote:
Before I started my coaching business, I learned the traditional selling process while working in recruiting and sales for a national consulting firm. To say that I am familiar with prospecting would be an understatement. While working there, I burned up the phone lines each day, constantly dialing the phone in search of potential clients. The headset became a permanent fixture on my head as I "smiled and dialed" for dollars and for fresh prospects.
On an average day, I made around 100 phone calls and spent at least 3 hours actually on the phone (time spent dialing the phone or taking a break in between calls didn't count towards my daily activity goal). As part of that routine, I left multitudes of messages, dialed hundreds of wrong numbers and heard the phone slammed down in my ear - all in search of the next prospect, that potential candidate who was ready to hear my shtick about new "practice opportunities."......
Aside from reaching a certain activity goal each day, the purpose of my incessant dialing of the phone was clear. I was on the hunt for a certain number of prospects that could possibly fill the practice opportunities (jobs) our team represented. For any given job, I hoped to find at least 4-5 prospects in hopes that one of them would work out and actually take the job.
If not, then I was back to the drawing board, since my compensation was directly tied to the number of interviews and number of placements (jobs filled) that I could help make happen.
Many days, I often wondered how our firm could do things differently - to better reach the prospects and potential clients in our target market. I knew there had to be a better, more effective (and efficient) way to build relationships with our potential clients. To establish trust and credibility, so that they contacted us when they were ready for our services, instead of us hounding them until they either cried "uncle" or changed their phone number.
Many of us on the team had ideas on how we could improve our sales cycle and produce even better results. No such luck. These suggestions fell on deaf ears, as "management" was not interested in changing the process. Based on their responses, it seemed that the executive team had no interest in actually developing relationships with our candidates and clients. They were focused on the short term - finding as many deals to increase profits today, regardless of the negative backlash it created both within the company and among potential candidates. But that's another story for another time...
This is an excerpt from a posting on the blog of Michael Port "Book yourself solid". It could not be clearer. Fortunately for job seekers, Direct Mail and companies like "TheDoctorJob.com" make it easy for you to get a job just where YOU want it.
Subscribe to:
Posts (Atom)